Blog 2: Advertisement poster

Most advertisement companies use many aspects of rhetorical strategies in achieving their goal of convincing the public to invest in their advertisement. This manipulative advertisement for hand wash features a “puppy loaf,” emphasizing the idea that you eat everything you touch. Furthermore, the advertisement enforces the concept that one must be aware of not only personal hygiene, but also the hygiene of people and things around them. Germs are everywhere and if we are not careful about our own cleanliness, and washing hands, then we are all at high risk of intaking multiple germs and diseases that can be found around us on a daily basis. The purpose of this advertisement is to convince people to buy the hand wash sold by the Lifebuoy Company. The audience this advertisement is trying to target is most likely to be mothers who are trying to keep their family in a healthy and clean environment. It can also be trying to reach out to little kids, who grasp the idea of staying clean, because of the friendly puppy on the poster, along with the simple text. This would appeal to one’s ethos because of the Lifebuoy symbol. It lets people know that this is indeed a legitimate advertisement, allowing them to truly take it into consideration. This also appeals to one’s pathos because of the charming puppy, evoking feelings of sympathy. Due to the circumstance that this advertisement does not include statistical or factual evidence, it fails in appealing to one’s logos. Therefore, it is not as effective as intended.